In a traditional meeting, particularly a sales contact, it is typically the more interested person that is giving out contact information to the other individual. The recipient can't learn anything about the sales person, the product, or the opportunity, from a phone number or e-mail address, and yet calling or e-mailing the sales person would often divulge contact information about the recipient that the recipient doesn't yet want the sales person to have. While a business card may contain a web address where the recipient can go to learn more, it is general information for anyone to see, doesn't provide a personalized experience for the recipient, nor will the sales person know if the recipient visited the site or not. Consequently, no further dialogue between the two people is most often the result.

Now, compare that to an iMrkr powered sales experience. With iMrkr's patent pending viral loop system, there is the curiosity factor that surrounds the mysterious iMrkr and the promise of something prepared specifically for the recipient, and the recipient risks nothing by using the iMrkr to go to the appointed web page – the sales person isn't going to obtain the recipient's phone number or even e-mail address, and the recipient doesn't have to worry about what to say in an e-mail or phone conversation. Yet, the sales person has the opportunity to leverage all of the multi-media power of today's Internet to peak the recipient's interest. With a few keystrokes, the sales person can customize the web page the recipient sees, such as the text, audio, or video messages the recipient sees, the profile information shared, or files that are available for download. The sales person can even make a free product sample available for the recipient to receive by mail.

Summary:

• ACME' multiple product lines were creating information overload for its amateur sales force.
• Most ACME's distributors weren't sharing product samples with potential customers.
• ACME implemented the iMrkr solution, and created a profile template for each of its product lines, with corresponding iMrkr's for its distributors to use.
• ACME's distributors set up their iMrkr powered ACME profile, which automatically inserted their profile information into each product line template.
• The distributors purchased ACME iMrkrs and used them to:
• Share their profile targeted to the product line of highest interest with the people they met.
• Leave custom messages and invitations for their contact without having to get a phone number or e-mail from the contact.
• Qualify sales leads.
• Share a free product sample (purchased by the distributor) with the qualified sales leads only.
• The results were an immediate increase in ACME revenue from the product samples purchased by the distributors, and a secondary boost to growth from the easy to replicate recruiting system.

Like many network marketing companies, ACME's growth over the last few years has not been without its challenges. ACME's product offering has expanded to contain several different product lines and opportunities including: health and nutrition, skin care, and business opportunity. ACME makes marketing and sales materials, including brochures, DVD's, and product sample packs, available for each of its product lines. The plethora of sales and marketing materials has resulted in information overload for many of its distributors, which are mostly comprised of amateur home-based business people. To cover all the product lines would require lugging around a large briefcase of sales and marketing tools, which most distributors won't do. What ACME needs is a more efficient system its distributors can use for getting the right material, to the right person, at the moment of opportunity, every time.

Consequently, ACME implements the iMrkr Powered Site to solve its problem, and creates three different standard profile packages for ACME's distributors: a health and nutrition branded package, a skin care branded package, and a business opportunity branded package. Not only are the iMrkrs themselves branded accordingly, but the profile template for each is configured such that the type of information displayed and prominent links for downloading additional information (presentations, marketing brochures, etc.) is targeted according to the product type.

With the flexibility of the iMrkr system, ACME is also able to allow the purchaser of the iMrkr package (the ACME distributor) to allocate a product shipment to a particular iMrkr. The purchaser only pays for the shipment if it is actually collected by the person that received the iMrkr. The product sample is shipped directly from ACME to the person that was given the iMrkr, and the distributor is charged for the cost of the product sample.

The distributor can have all three different branded iMrkrs on hand virtually everywhere she goes. After a couple of simple probing questions, the distributor can hand the appropriate iMrkr to the prospect, explain briefly what it is and how it works (excellent high curiosity factor contact tool). After giving the prospect the iMrkr, the distributor can enter in information about the prospect for that iMrkr, and leave a personal message to the prospect. The prospect goes to the site, enters the iMrkr number, sees the message and sales material, decides to try the free product sample, and enters in the necessary information to receive it. The prospect is now registered in ACME's system, is able to make a future product order directly from ACME, and the distributor now has the prospect's contact info in order to follow-up with the contact.

Gone are the days of arms full of marketing materials, and stocking product samples that never get used because the distributor never has them when needed. The iMrkr system has vastly simplified contacting, getting product sample to, and signing-up new prospects for ACME and its distributors. The bottom line is an immediate boost in product sales from all the product samples that are now being purchased by distributors, and more rapid growth in the number of long term customers from more successful ACME distributors. All of which is good news to ACME share holders.

Features:

• Multiple Secured Profiles
• Targeted and customizable messaging
• Product sample distribution
• Sales prospect page view tracking
• Custom iMrkrs
• User Event calendar
• Profile based Multi media publishing
• Individual Blogs
• Community Classifieds
• Business Listings
• Storefronts

Benefits:

• Great ice breaker.
• Increased chance of starting a dialogue with the sales prospect.
• Easily replicated contact and sales approach system.
• Self vetting sales contact system for more efficient distribution of product samples.
• Create micro community portals for sales teams.
• Rapid feedback of sales approach effectiveness through response tracking.