In a traditional meeting, particularly a sales contact, it is typically the more interested person that is giving out contact information to the other individual. The recipient can't learn anything about the sales person, the product, or the opportunity, from a phone number or e-mail address, and yet calling or e-mailing the sales person would often divulge contact information about the recipient that the recipient doesn't yet want the sales person to have. While a business card may contain a web address where the recipient can go to learn more, it is general information for anyone to see, doesn't provide a personalized experience for the recipient, the sales person won't know if the recipient visited the site or not, nor is there strong incentive for the prospective customer to do so. Consequently, no further dialogue between the two people is most often the result.

Now, compare that to an iMrkr powered sales experience. With iMrkr's patent pending viral loop system, there is the curiosity factor that surrounds the unique iMrkr and the promise of something prepared specifically for the recipient, or a special promotion the recipient can participate in, and the recipient risks nothing by using the iMrkr to go to the appointed web page. Yet, the sales person has the opportunity to leverage all of the multi-media power of today's Internet to peak the recipient's interest. With a few keystrokes, the sales person can customize the web page the recipient sees, such as the text, audio, or video messages the recipient sees, the profile information shared, or files that are available for download. The sales person can even provide a free product sample, or set up a special promotion for the recipient to participate in, if the recipient provides the required information.

Summary:

• Master Planners Inc. recognized there may be some additional value they can tap into through integrating a social media system into their event planning and management services, but they didn't know how to go about doing it.
• iMrkr recommended setting up an iMrkr powered site. With it, MP can enable participating companies for an event to:
• Easily set up their own micro iMrkr community.
• Set up a profile for each product line or target market.
• Order custom branded iMrkrs.
• Set up a special promotion for conference attendees.
• Hand out iMrkrs linked to the appropriate product line or target market to conference attendees.
• Vet conference attendees as qualified sales leads, and only send product samples to those conference attendees.
• MP and participating companies can use the community forum approach of the iMrkr communities to interact with their customers, solicit product testimonials and feedback.
• In addition to creating additional revenue streams for MP, it also creates a more dynamic experience for companies participating in an event organized by MP, and sets MP apart from its competitors

Master Planners Inc. organizes and hosts conferences for major industry associations. MP is constantly looking for ways to improve the conference experience both for sponsoring companies, and conference attendees. MP recognized there may be some additional value they can tap into through integrating a social media system into their events, but they didn't know how to go about doing it.

After discussing their needs, iMrkr recommended setting up an iMrkr powered site. With it, MP can enable their participating companies for an event, such as Jen's Diet company at the weight loss convention, to easily set up their own iMrkr community, and order custom iMrkrs to hand out at the conference. With that, Jen's is able to set up a profile for each of their product lines, as well as conduct a special promotional giveaway to a random winner. During the conference, Jen's Diet sales people hand out the Jen's Diet iMrkrs linked to the product profile in which each recipient has the most interest. To get entered into the drawing, recipients of the Jen's Diet branded iMrkrs go to the Jen's Diet page listed on the iMrkr, enter in the code on the iMrkr, and provide whatever additional information Jen's Diet requires. During the process, Jen's Diet is able to deliver additional information and targeted marketing messages to the recipient, and invites the recipient to receive a free product sample. Since the recipient will have to enter in their shipping information to receive the free product sample, Jen's Diet will then have the recipients contact information to be able to do follow-up after the recipient receives the product sample.

To provide a more user friendly experience for the conference attendees, MP can also implement auto-registration. When a conference attendee fills out their on-line conference registration, a profile account is automatically created for the conference attendee. This enables the conference attendee to bypass having to re-enter their information for each of the participating company promotions they want to participate in. They simply log into their account, enter the iMrkr codes from the iMrkrs of the participating companies they received during the conference, and indicate that they do want to be entered into the promotion.

Of course, all of the other capabilities of the iMrkr system are available to MP and the companies that set up micro communities. Companies like Jen's Diet can use the community forum to interact with their customers, solicit product testimonials and feedback. Capabilities that they may want to continue using during the time period between conferences.

All of this means a more dynamic experience for companies participating in an event organized by MP, and sets MP apart from its competitors. The social media system can also be an additional revenue stream for MP through the sale of custom iMrkrs and micro iMrkr communities.

Features:

• Multiple Secured Profiles
• Targeted and customizable messaging
• Product sample distribution
• Sales prospect page view tracking
• Custom iMrkrs
• User Event calendar
• Profile based Multi media publishing
• Individual Blogs
• Community Classifieds
• Business Listings
• Storefronts

Benefits:

• Great ice breaker.
• Easily set up promotions to pull more traffic to targeted messaging.
• Increased chance of starting a dialogue with the sales prospect.
• Easily replicated contact and sales approach system.
• Self vetting sales contact system for more efficient distribution of product samples.
• Create micro community portals for vendors or sales teams.
• Rapid feedback of sales approach effectiveness through response tracking.