Most social and business networks have a “share everything with the whole world” mentality, and many seem like nothing more than some kind of high school popularity contest with a weak business model. The members of your community are people with purpose and require something more capable and flexible. How can you give members of your community a valuable personal marketing system with the ability to interact with each other, share different things with different people, and effectively monetize the site’s traffic and activities?

Enable your community members to open the right doors for the right people with iMrkr’s patent pending multiple profile system. Energize and grow your community with iMrkr’s unique viral loop system. Then maximize your sites monetary potential by tapping into multiple revenue streams: micro community portals, iMrkr (physical, customizable cards) sales, targeted ad placement, interactive community advertising, community classified ads, community event calendar listings, business listings, service fronts, and eCommerce capable store fronts.

• Networking for people with purpose: Much more than just another popularity contest, iMrkr is a personal marketing system your community members can use to share what they want, with who they want, and promote what they are all about with the people they meet. iMrkr makes it easy for people to get the right message, to the right person, every time. Want to share something with the whole world? No problem. Just put it on your public profile. Want to share something with just your close friends. Easy. Give them an iMrkr that gives them access to the profile you created just for your close friends. Now you want to make someone feel extra special by leaving a message just for them to see when they visit your profile? Done. Just modify the welcome message associated with the iMrkr you give them. You say you already have a MySpace profile, or some other web site, all tricked out, and sometimes you just want to send people you meet there? You can do that too. As you can begin to imagine, with iMrkr, the possibilities are almost endless…
• Create the kind of community experience you always dreamed of: iMrkr’s unique technology allows you tremendous flexibility in the kind of community you create. Whether it is an open community for anyone to join, an invitation only community, free membership with web advertisements displayed, or a monthly fee to enjoy an add free experience, you have the power to create an experience tailor fit for your community.
• Powerful tools for your advertisers and sponsors: With ever-increasing competition for the consumers attention, how do you enable your sponsors and community members to improve their marketing efforts to ensure they reach the right people, which means you maximize your sites advertising revenue? Customized, personally branded iMrkr’s linked to interactive promotional campaigns! Custom branded iMrkrs directly send customers to where they can pull down custom content, unique offerings, and exclusive product samples. Enable your sponsors and advertisers to make their customers members and active participants in their own ‘micro community’ – creating a true customer experience that keeps them coming back for more.

Summary:

• Dawgtagz.tv wanted to give the extreme sports community the best tools possible to easily share their adventures with others.
• Dawgtagz.tv implements an iMrkr Powered Site solution. The solution enables community members to:
• Set up their own profiles with blogs, pictures, event announcements, ties to the classified ads they have posted, and their own stories.
• Use the iMrkr ‘Dawgtagz’ to promote their content to friends, the people they meet.
• Individuals and businesses set up their own micro-communities on the site, creating double viral loop growth.
• The micro-community sites not only bring more members to the site, and increased awareness of the Dawgtagz brand, but also bring more advertising sponsors.

Not satisfied with the “one size fits all” approach of most social networks, Dawgtagz.tv wanted to provide something more capable and unique to fit the active lifestyle of the extreme sports enthusiast market. Dawgtagz decided iMrkr’s multiple profile system and custom iMrkrs was just what it was looking for.

Dawgtagz made the iMrkrs into customizable dogtags for its community, and branded them as “dawgtagz”. Community members are able to create custom dawgtawgz, and hand them out to people they meet like they would a business card. The dawgtagz are all weather proof, water proof, washing machine proof, and beach proof – perfect for the extreme sports community.

Jason, a Dawgtagz community member, used the multiple profile system to create a public profile with just some basic info, a new friends profile for people he meets, a surfing profile highlighting his competitive surfing activities, a close friends profile for people he knows well, and a business profile for people he wants to know more about his work experience. He assigns his profiles to different colored dawgtagz and hands out the dawgtag linked to the appropriate profile to the people he knows and meets. Jason also decides to create a micro community for the surfing enthusiasts in his area where they can easily share their experiences, post their videos and pictures, and post their upcoming competitions, events, and get togethers.

The micro communities like Jason’s Newport Surf community, are creating a double viral loop boost to the Dawgtagz brand. More people are visiting Dawgtagz on-line, posting more classified on the site, thereby creating more advertising revenue for Dawgtagz. Dawgtagz also starts highlighting the most popular community generated content. This energizes their community to create even more community generated content and tell their friends about it, which creates even more interest in the site, and further increases site visits, which results in more advertising and classified ads revenue.

Features:

• Site development/integration/replication
• Complete site hosting, 24/7 monitoring, and technical customer service
• Full multi-media site content management and publishing
• Site-wide web advertising optimization
• Branded and customizable iMrkrs
• Micro Community Portals Capable
• Multiple Secured Profiles
• Community Calendars
• Profile based Multi media publishing
• Individual Blogs
• Community Classifieds
• Business Listings
• Storefronts

Benefits:

• Integrates iMrkr powered viral loop dynamics into your web presence.
• Generates and taps into new revenue streams from the community activity on your site.
• Builds an exclusive community around your business.
• Provides your sponsors, advertisers, and community members with:
• Intelligent networking: share what you want with who you want to have it.
• Micro Community portals.
• Micro Community and Personal promotion tools.
• The ideal middle ground to contact and connect with others.
• The ability to completely personalize what is shared with others.
• Lowers the risks associated with social interactions.
• The physical iMrkr itself can be used to make a statement, or portray a certain image.
• On-line profile aggregation.