Social media is redefining the way effective political campaigns are waged. Gross roots campaigning, particularly via the Internet, has become a powerful political fund raising and campaigning tool. In today's wired world, where political campaigns are more about “connecting with constituents" than ever, how can you leverage social media to best connect with your constituents?

Maximize the effectiveness of messaging with iMrkr’s patent pending multiple profile system. Then energize your support team, and tap into the power of grass-roots politics with iMrkr’s unique viral loop system:

• Enable your constituents to get the right message to the right person: iMrkr’s multiple profile system is ideally suited for targeted messaging. Send a set of iMrkrs to each of your supporters to hand out to family and friends. The profile the iMrkrs open up can target the issues most important to the demographic the supporter is a part of, with links to your platform position on other issues.
• Use special promotions to draw people to your site and raise campaign contributions: Incentivize those that receive an iMrkr to go to your site and enter their iMrkr number through a special promotion such as a free download of a patriotic photo, special issue study, or even a free campaign t-shirt. Promote campaign contributions by making certain items available to those that make a campaign contribution above set threshold amounts.
• Connect with and engage your constituents through micro community portals: Set up micro community portals around special interest issues. Use the micro community portals to promote your platform position, and hear what your constituents think as the engage with you and each other through the forums and blogs on the micro community portal.

Summary:

• The Jones for Senator campaign wanted to provide something more capable to power its grass roots campaign initiative.
• The Jones for Senator campaign an iMrkr Powered Site solution. The solution enabled the campaign to:
• set up a different profile highlighting the major issue for each major demographic group within his district.
• send out custom campaign branded iMrkrs to team members to hand out to family and friends linked to the appropriate profile for the demographic the team member belonged to.
• set up micro communities around major topics and issues to solicit and organize community participation.
• invite site visitors to join the team and make a contribution.
• hold contests for the most invites, new members, and campaign contributions.
• Visitors to the site saw a targeted platform position rather than an overwhelming "one size fits all" approach, and were able to immediately understand Bob Jones' position on the issue that was likely most important to them.
• Visitors were able to join the site, become part of the team and send out their own invitations to friends and family, feeding the viral loop dynamic of the system.

Not satisfied with the "one size fits all" approach of most social networks, the Jones for Senator campaign wanted to provide something more capable to power its grass roots campaign initiative. The Jones campaign decided iMrkr's multiple profile system and custom iMrkrs was just what it was looking for.

iMrkr converted the Jones for Senator web site over to an iMrkr Powered Site, giving it all of the social media and web publishing capabilities of the iMrkr Powered Site solution. Jones campaign ordered custom designed iMrkrs, and set up a different profile for Bob Jones highlighting the major issue for each major demographic group within his district. The campaign then mailed sets of iMrkrs out to members of the Jones for Senator campaign team, with each set linked to the appropriate profile the team member belonged to. The team members then handed them out to friends and family, inviting them to visit the site and see why they supported Bob Jones. The team members were also encouraged to send out e-vites to friends and family as well.

Visitors to the site saw a targeted platform position rather than an overwhelming "one size fits all" approach. They were able to immediately understand Bob Jones' position on the issue that was likely most important to them, with the ability to easily find out Jones' position on other issues. They were also able to join the site to participate in the online dialogue between Bob Jones and his constituents, between his campaign and the constituents, and between different members of the online community. When they joined, they were also then sent a set of iMrkrs for them to pass out to their friends and family. An area on the profile page also made it easy to make an online donation to Bob Jones' campaign.

To further ignite the grass roots campaign, competitions were held with prizes going to the team members that sent out the most invitations, and the team members whose invitations resulted in the most new members, and the most campaign donations. The campaign also created micro communities around particular issues of interest as a way to organize and better harness the community generated content.

This combination of personalized campaigning, and community campaigning, resulted in a strong ground swell of support for the Bob Jones' campaign. The campaign was able to connect much better with it constituents, and communicate its platform more effectively to those constituents, then the competition. The natural result: more votes for Bob Jones on election day.

Features:

• Site development/integration/replication
• Complete site hosting, 24/7 monitoring, and technical customer service
• Full multi-media site content management and publishing
• Site-wide web advertising optimization
• Branded and customizable iMrkrs
• Micro Community Portals Capable
• Multiple Secured Profiles
• Community Calendars
• Profile based Multi media publishing
• Individual Blogs
• Community Classifieds
• Business Listings
• Storefronts

Benefits:

• Integrates iMrkr powered viral loop dynamics into your grass-roots campaign efforts.
• Maximize on-line campaign contributions.
• Provides a powerful, yet easy to use, tool for your supporters to share the right part of your message with their friends and family.
• Provides you and your community members with:
• Intelligent networking: share what you want with who you want to have it.
• Micro Community portals.
• Micro Community and Personal promotion tools.
• The ideal middle ground to contact and connect with others.
• The ability to completely personalize what is shared with others.
• Lowers the risks associated with social interactions.
• The physical iMrkr itself can be used to make a statement, or portray a certain image.
• On-line profile aggregation.